Every day, mobile phones buzz with notifications of messages sent from businesses competing to get their customers’ attention. This excess of ads, emails, and of course, text messages, is resulting in information overload. According to research by Frontiers, customers have a hard time making decisions when there’s too much information to process.
Research by the Technical University of Denmark USA Phone Number List suggests that the constant exposure to content is narrowing our collective attention span. In the context of SMS copywriting, that means you should limit every text to just one idea.
Make sure that your message revolves around a single promotion or product and has one call to action (CTA). Always proofread your copy to ensure you’re not cramming in multiple ideas, promotions, or CTAs in your text before sending it out.
This text from Jack in the Box is a perfect example of this best practice in action:
SMS Marketing Tips for Copywriting (With Examples)
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