3 Ways to Get What You Want by Giving People What They Want

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Jannat12
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3 Ways to Get What You Want by Giving People What They Want

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3 Ways to Get What You Want by Giving People What They Want We all long for something. Love that will last. The ability to influence people. Scenic vacations. Financial, political, or psychological independence. Less anxiety. Stunning creative achievements. Organizational excellence. Relief from the sting of rejection. World-class athletic performance. Retaliation for when we are wronged. Invitations to the most popular parties. A savings account that never runs out. An impossibly broken family finally reunited. Recognition for your hard work. A Cosmopolitan body. Marketing that actually works hinges on connecting your product to one of these mass desires.

When that is done — when you’ve convinced Phone Number List people that you can satisfy their longings (the deeper, the better) — then people will not only fall in love with and buy your products, they will become unstoppable evangelists as well. Let me show you how to get there … 1. Choose the most powerful desire Every mass desire has three components. Degree of urgency, intensity, or demand to be satisfied: Finding a cure for bad breath is not as urgent a matter as not being able to breathe. So an asthmatic’s desire for an inhaler is going to be stronger than a playboy’s desire for a breath mint. Same is true for curing a migraine versus just a minor headache. The greater the degree of urgency, intensity, or demand you can channel into your product … the stronger the desire. Duration: Products with a high degree of staying power, repetition, and inability to be satisfied will perform better than products with lower degrees.

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Basically anything that plays with your pleasure and pain levels. Cigarettes fit this category (mostly because they are addicting): they are hard to quit, you want one right after another, and you need stronger ones to satisfy that original desire. You also don’t need cigarettes. You do, however, need water. Three days without it and you’d die. But that doesn’t apply to most of us in the western world. Now water-bottling brands must compete on taste, design, or story. Scope: How many people share this desire? For instance, how many men will pay to have premium hygiene products sent to their home? Birchbox for Men is hoping it’s enough. Apple bet big on the iPod — and cleaned house. Dean Kamen bet big on the Segway PT — and lost. Channeling mass desire doesn’t require that the general population love your product … just massive enough to be profitable. Here’s the bottom line in this step: your product should appeal to all of these components … but only one fulfillment of mass desire can dominate in the end. Only one can sit in your headline. Only one is the key to unlock the full profit potential of your ad. Which desire you choose is the most important step. Get it wrong, and even the greatest copy won’t matter. Get it right, however, and the world can beat a path to your door. As Eugene Schwartz said in Breakthrough Advertising, Tap a single overwhelming desire existing in the hearts of thousands of people who are actively seeking to satisfy it at this very moment. Here’s what that looks like. 2. Satisfy that desire in your headline Your headline is the bridge between your customer and your product. And there are basically three ways of channelling that desire in a headline. One, if your prospect is aware of your product and knows that it can satisfy his desire, then state your product in the headline. The New York Times is a household name with high levels of credibility. Stating the name alone endorses the product. But we also know what the NY Times provides, so, in this case, just get to the offer.
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