Phone Number List Sitting on 4 Million Private Domain Users

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In the blink of an eye, 618 has ended. Looking Phone Number List back on this year's sales list, Babycare has no suspense in the top position in many maternal and child categories. Many people may not be familiar with Babycare. But for Gen Z parents Phone Number List concerned about maternal and child health and a better life, Babycare has long made a name for itself.Babycare is a full-category pan-maternal and infant enterprise that has risen rapidly in recent years. In just 6 years of establishment, it has achieved a leap in sales from Phone Number List 0 to over 5 billion yuan. It also stands out from many mother and baby brands with its excellent private domain operation.

At present, Babycare has a total of 45 million Phone Number List users, 10 million members, 4 million private domain users in all channels , and the number of fans Phone Number List of Tmall's official flagship store exceeds 17 million , ranking first in the industry.So, what's so good about Babycare's private domain? How is it done? The following will disassemble it for Phone Number List you.01 Case background: Babycare brand introduction 1) Case introduction




Founded in 2014, Babycare initially entered the maternal Phone Number List and infant market with a baby carrier with an innovative waist stool design.Just 6 years after its establishment, Babycare's omni-channel GMV has exceeded 5 billion yuan, with a compound Phone Number List growth rate of more than 100%. During the "Double 11" period in 2020 alone, Babycare's omni-channel sales exceeded 900 million yuan.In the past two years, Babycare has focused on the private domain, with 45 million users and 10 million members Phone Number List in all channels, and the number of fans of Tmall's official flagship store has exceeded 17 million, ranking first in the industry.