We wrote about what a brand is, how to build a brand image and what creating a brand image is all about in many of our articles. In short, brand image is how others perceive you, brand building is all the activities that philippines photo editor shape this perception, and brand identity is a set of both internal and external elements that allow you to identify your brand and distinguish it from the competition. Even if you know the above concepts, it is sometimes difficult to determine.
What the brand elements are and what is more, how to shape them. Brand elements - logo When listing brand elements, it is necessary to start with the logo - it is the most important ingredient. Every brand needs a designed logo. Without it, it is difficult for the consumer to remember and place the brand in his mind. The logo is the personality of the brand, it sticks in our memory and evokes positive, indifferent and negative memories when we come across it again. The logo is practically everywhere.