Data Driven Advertising Why is it Important

Read your topic about the phone number list
Post Reply
Sumunbd
Posts: 1
Joined: Sat Feb 11, 2023 8:16 am

Data Driven Advertising Why is it Important

Post by Sumunbd »

Historyfirst advertisingfirst recorded in March 1948 in England, in the form of handwriting on a large piece of paper, which then began to develop into advertisements in the form of pamphlets, leaflets or brochures that were pasted and distributed on the streets. Along with the development of time and age, advertisements then developed again into advertisements in print media, to be precise when the first print advertisements posted in a magazine in Europe circulated in the 18th century, and continued to transform into advertisements on radio, television, billboards, up to several years. The latter is gaining popularity in digital advertising formats. Initially, it only served to inform services and products to target customers, now advertising can become a tool that can be used to find out the buying behavior of its customers.

What makes it different? As it turns out, data is the answer.One question that often arises from potential advertisers when buying media is whether this advertisement will be effective? How to measure Switzerland Phone Number List advertising effectiveness? How to count advertisements in mass media such as print media, radio and television is usually done by trusted media audience survey agencies [such as Nielsen]. One indicator of advertising measurement is the Gross Rating Point (GRP), by measuring how many ratings the program has and how many audiences it has. This can show the suitability of potential audience segmentation with the advertiser's needs, how much budget will be spent, and whether the advertiser will get a Return of Investment (ROI), or in short the costs incurred can be beneficial for the advertiser or not.

Image

What about Outdoor Advertising (OOH Advertising)? Not only about billboards and retail advertising, outdoor advertising has now penetrated into many mediums such as videotrons, walking LEDs, to advertisements on vehicle bodies. For outdoor advertising, the question of how to measure advertising effectiveness raises more questions, because before the era of Digital OOH Advertising it was difficult to measure how many people actually saw static ads posted on the street.Of the many types of outdoor advertising media that brands can use to promote their products, each has a different way of calculating it. Outdoor advertising media has the potential to reach thousands of people on the street per day, depending on the location of the installation.
Post Reply