Keys to a brand: tone, voice and personality

You read or wrtie about the SEO BD Forum
Post Reply
jubair
Posts: 1
Joined: Sat Jul 30, 2022 7:20 am

Keys to a brand: tone, voice and personality

Post by jubair »

Where did the Love Brands come from? How have some brands managed to inspire that loyalty? The secret is knowing how to generate empathy. But that is not an easy thing, to achieve it they have to define and refine their personality, voice and tone. Brand personification is a phenomenon that increases audience engagement and improves their interactions with companies. Laura Bolón, creative director at DoubleYou, reveals the keys to a brand that attracts and hooks users . Index of contents: What is Brand Personality? How do we define the personality of a brand? What is Brand Voice? How do we define the voice of a brand? What is Tone of Voice? How do we define the tone of a brand? What is the style? How do we define the style of a brand? What are Brand Guidelines? How to turn these aspects into keys of a brand that falls in love? You may also be interested in: How to do Storytelling to improve the user experience INDEX OF CONTENTS What is Brand Personality?

Laura Bolón defines Brand Personality as the set of human cell numbers list characteristics that are attributed to a brand . Something with which the consumer can relate, feel attraction or rejection. The audience can identify with her or identify with others. The most successful brands and especially the Love Brands have a strongly defined personality. That is why it is one of the main keys of a brand of this type. Personality is an added value to the properties of a brand that is added to its functional benefits (good product, design, good price, distribution). It should be defined after finding your target. Personality should not change over time or with different contexts, but the way it is transmitted can be adapted. Keys to a brand: tone, voice and personality - Add a subtitle 1 How do we define the personality of a brand? It is useful to imagine the brand as a person or a character , according to Laura Bolón.

Image
We can qualify more or less, but we must bear in mind that the user is not going to spend too much time getting to know us, so initially the personality should not have too many layers. It is not a movie character, it is something more superficial. We don't have to have a brand mascot, imagining the brand as a person is an exercise that helps conceive personality . Personality must be a consequence of the reality of the brand or company, of its values ​​and business mission. If there is no truth, there is no consistency. In addition, the Brand Personality has to permeate everything .
Post Reply