Crush it! : Why now is the time to tap into your passion By Gary Vaynerchuk Email Marketing List Amazon rating: . stars Crush It!, by social media star and five-time New York Times bestselling author Gary Vaynerchuk A must read. This book provides entrepreneurs with an actionable roadmap, not just inspirational anecdotes. For example, it teaches how to leverage the full potential of social media platforms, such as taking advantage of "cheap following" on TikTok or, previously, Threads, before they went completely mainstream. Vaynerchuk emphasizes the principle of “give value first,” meaning you to your network before you start getting or asking for value.
On social media, this means sharing your expertise and knowledge in a way that attracts and retains attention. Another important lesson from the book is platform diversity, noted Esther Kiss, CEO of Born To Influence, the PR and marketing agency that provided PR and media support to Vaynerchuk on the promotion of his book "#AskGaryVee" Active. "What if one day your Instagram is deleted?" Kiss asked. “You should always have a reason for people to follow you on multiple platforms, whether it’s a newsletter, YouTube or LinkedIn .