Which must be incorporated

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Go to the activators tab and create a new activator that you can call " Advanced E-commerce Activator ": choose a " custom event " as the type of activator and fill it in with this string Remember to set the “ use regular expression matching ” flag and activate the trigger on all custom events. Now let's create the dedicated Tag. Create a new Tag that you can call Google Analytics – Events – Enhanced Ecommerce Events.

Use the Tag for Universal Analytics but instead of sending a pageview, send an event . You can use these values: Category : E-commerce Action : {{Event}} Use the Analytics setting already C Level Contact List present via the dedicated variable; to be careful, enable the override of the settings in the tag, and re-apply the advanced e-commerce function with Data Layer, and also the advertising functions.



Tag for the e-commerce event trigger you just created. Publish the container noting your changes, and then test it live with Analytics real-time reporting. You are now able to see past events from GTM, which will then populate your reports. What is Opteo and what does it offer image showing the logo of the opteo platform, a tool for managing ppc campaigns Opteo has been one of our favorite Google Ads management and optimization tools.