Internal search engine Over % of online store users use internal search engines on online store websites to quickly find the products they intend to buy. Make sure that the search engine is located in a visible place on the page, preferably as photo retouching close to the header of your page as possible. Don't be afraid to use advanced search engines. If you use full-text search engines, consider what terms users use when searching for products and check whether these terms are included in product descriptions. Check whether the search engine shows users accurate results.
The lack of a specific search result supports purchasing from your competitors. Product reviews Give your customers reasons to trust you. Add the ability to comment on your store's products and services directly on your product data pages. Good opinions confirm potential customers' decision to purchase a given product. Portrait: If you don't want to be accused of writing false positive opinions yourself, integrate your store with independent platforms for giving opinions. Live chat Just before the final decision to purchase a product, customers need answers to a that they cannot find in the product descriptions on your store's website.