How a manager closes 92% of transactions Instead of conclusions Why should a manager use the 12 stages of sales The scope of sales technology is not limited to direct sales, although its use is not always photo editor appropriate. For example, to sell cakes and ice cream, you do not need to have the skills described below. It is enough to open a kiosk in a crowded place in the city.
But when a company operates in a highly competitive environment or brings a new product to the market for a narrow target audience, active and effective sales are indispensable. The more leads that convert into buyers, the less marketing costs the company will incur. And the higher will be the profitability of its work. Most often, 12 stages of sales technique are used in B2B sales , that is, the sale of products for business.